PPC course in patiala


DMI has the best PPC course in Patiala since 2010. Google  Adsense, google ads, youtube ads, bing, yahoo and many resources for ads based on the PPC concept. We also have a PPC expert team that will teach about PPC campaigns of Google Ads and Facebook Ads. You will get live projects on PPC during the DIGITAL marketing  & Web Designing course in Patiala.

what is PPC?ppc course in patiala

Ppc stands for pay per click it’s a model of digital marketing in which to drive traffic client or advertiser pays an amount each time one of their ads is clicked. Some time PPC also called CPC (cost-per-click). when you doing digital marketing for business and for self PPC Campaign plays an important role.

How PPC plays an important role in digital marketing?

Ppc or CPC is playing a very important role in digital marketing because PPC used in various digital marketing technique directly  or indirectly and that are as follows:

  • SEM also called search engine marketing
  • SMM also called social media marketing
  • Affiliated marketing
  • Display ads

These are the best techniques utilization  in PPC course in Patiala

SEM(search engine marketing):                                                                             Google is the world’s best search engine utilization some use bing and yahoo. When you search something on Google we get two types of result one is sponsored ad and the other one is organic listing. When advertisers use paid method to rank on search engines on a particular keyword then it’s a part of search engine marketing. Organic listing is a part of the SEO course.

advertiser bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

Ppc is used for all types of a campaign such as,

  • Increasing sales.
  • Generating leads
  • promoting brand awareness

The main platform follow PPC model

  • google ads
  • bing ads

Google ads: 

  • google ads run on Google search partner sites
  • it is the worlds biggest pay per click platform

 Bings ads

  • bing ads is a pay per click platform showing ads on the bing and yahoo networks.
  • The platform also exploit search partners7, bing ads has 142 million unique searchers on the bing network

How PPC works

  • The advertiser puts up an ad on website, web portals
  • Advertiser set the cost per click that he wishes to pay per click
  •  The advertiser paid CPC when a user clicks on the ad.
  • Googles Adword is also a popular PPC system
  • The entire process happens online through the application
  • The entire process happens online through the application
  • Pay per click($)=advertising cost ($)+ads clicked

Types of PPC marketing

  • Ppc marketing or campaigns can be text, images, and videos
  • The advertiser can put up the ads in different shapes and sizes
  • Google AdWord, double click are some PPC ad system
  • There are also 2 parties-advertiser, publisher
  • Advertiser puts up the ad, the publisher publishes the ad they come together to promote an ad intended for the end-user who clicks the ad and benefit from it

 You will also learn more about the PPC campaign and its element as you move forward through the course work in the DMI (digital marketing institute) in Patiala.